White-label partner · ISOs, agents and small processors
Your brand on the software. Our company behind it.
A dedicated environment on your domain, all 150 ready-made editions loaded at your price book, and a team that boards your merchants, runs the branded help center and support desk, trains your reps and ships the updates. You sell. We run the software company.
Your domain, logo and loginKeep your processor or run on our railsCohort onboardingHelp center and desk under your brand
Cohort
Boarding this week
Tier two
Open escalations
Shipped
Release with SOP and video
AI
Receptionist booked after hoursA salon in the new cohort: texts answered, appointments booked, under your brand
AutoFP
Failed payment recoveredCard updated after the automatic reminder; receipt sent
RecoveredT1
Tier-one ticket, your rep“Can I add a second location?” Answered from the help center
ClosedT2
Tier-two escalation, our deskContract automation adjusted, documented, rep notified
ResolvedIllustrative.
Why software
Merchants leave over a rate. They stay for the software.
A rate-only book shrinks a little every month. A book that runs its calendars, invoices and marketing on your platform does not.
A rate-only book
What most payment companies sell today
The merchant compares statements every renewal season
Square, Toast and Clover bundle the software and take the processing with it
One revenue line per merchant, and it only goes down
Building a software line means a product team, a help desk and a year
Your brand on the software
What a white-label partner sells
The merchant's whole day runs on your platform: booking, invoicing, texting, reviews, AI assistant
Software revenue and processing on the same account, on one monthly statement
A help center and a desk under your name, staffed by us
Live in weeks, not a year, with no one to hire
Toast, Shopify and Mindbody won with software plus payments. Same model, your name on it.
What's included
The environment, and the company that runs it
A dedicated environment on your domainYour logo, login, email sender and help center. Hosted, backed up and updated by us. Nobody sees the technology underneath.
150 ready-made editions at your price bookFull editions for the industries we know best, configured editions for dozens more, starting templates for the rest. Each merchant starts from the right one.
Cohort onboardingInvitations under your brand, edition loaded, contacts and cards imported, a live group session, a named desk contact for the first month.
A branded help centerA written procedure and a recorded walkthrough for every feature, under your name, updated as features ship.
A support deskOur desk on chat and email during business hours (Eastern), with same-business-day callbacks. Your reps keep tier one if you prefer, or hand it all to us. Extended hours are an add-on.
Rep training and sales kitDemo accounts, the software-first pitch, a deck per vertical and demo videos to send before the call.
Updates, shippedNew features land in your environment documented and recorded. Your merchants see a product that keeps improving under your name.
Custom builds to resellWorkflows and automation built around how a merchant runs, from $1,999 one-time. You sell it under your brand; we build it. Custom builds →
Plans you resell
Your price book, our reference retail
We load your price book into your environment. Our published plans are the reference.
BasicCRM, booking, invoicing, texting, forms, a website, client portal, two users. Reference retail $99/mo; on our rails it is credited back on the merchant's processing statement while they process — the software is on us.
ProEverything in Basic plus marketing, automation, the AI receptionist, funnels, reviews, memberships and unlimited users. Reference retail $299/mo, or $249/mo billed annually; credited back at higher processing volumes — talk to us.
Enterprise and usageMulti-location and sub-accounts, priced per merchant. Texts, calls, AI minutes and WhatsApp lines are billed from a usage wallet you can rebill. Software revenue is split under the partner agreement.
Payroll: resell it under your brand through our payroll partner; per-employee pricing is in the partner agreement.
Processing
Keep your processor, or run on our rails
The software is the same either way. The question is whose rails the money runs on.
Keep your processorYour gateway, your residual schedule, your merchant applications. We connect the environment to your gateway and run the software company. We never touch the processing. Keep your processor →
Run on our railsPartners who sell processing are registered with our processing partner and paid under its schedule; Merch FinTech supplies the software, boarding, help center and support, and earns an override. Interchange-plus with one small, disclosed margin, or a compliant dual-pricing program where state law allows.
Each merchant account is in the merchant's own name with the processing partner. Stored cards and customer records move with the merchant as tokens and exports if they ever leave.
The rollout
Your book moves in cohorts
A thousand merchants move in groups of 50 to 100, paced by your reps. Every cohort follows the same script.
1
EnvironmentYour domain, brand and price book on a working environment. Demo environment in three business days.2
Pilot cohortYour most engaged reps' merchants first. First merchant live in one to two weeks, subject to underwriting and carrier text-messaging registration.3
CohortsInvitations under your brand, edition loaded, data imported, one live group session. Your reps hold tier one from the help center; our desk takes tier two.4
StatementsOne statement per merchant every month: software, onboarding and, on our rails, processing.The full rollout plan is on the Partner Program page.
Ownership and exit
Yours to keep, in writing
- You own your branded environment; we administer it for you.
- If we part ways you keep the environment, your merchants and your share on the merchants you boarded, and we won't solicit them.
- The platform fee steps down as your merchant count grows. Software split, per-merchant onboarding and the fee schedule are in the partner agreement.
- Nobody names the technology. Your marketing never names the engine underneath or the processors behind the rails, and neither does ours.
Get your numbers
Tell us about your book
We reply within one business day with your schedule, the per-merchant onboarding price and the platform fee at your size.
FAQ
White-label questions
Can I keep my own processor?
Yes. We connect your environment to your gateway and run the software company; your residual schedule and merchant applications stay yours. Partners who sell processing on our rails are registered with our processing partner and paid under its schedule, and we earn an override.
Who owns the environment?
You own your branded environment; we administer it for you. If we part ways you keep the environment, your merchants and your share on the merchants you boarded, and we won't solicit them.
What do my merchants see?
Your domain, your logo, your login, your emails and your help center. The technology underneath is never named, and our desk works under your brand during business hours (Eastern).
How do I get paid?
Software revenue is split between you and Merch FinTech, onboarding is priced per merchant, and the platform fee steps down as your merchant count grows. On our rails you are also paid under our processing partner's schedule. One statement per merchant, every month. The numbers are in the partner agreement.
How fast can we launch?
Demo environment in three business days. First merchant live in one to two weeks, subject to underwriting and carrier text-messaging registration. The rest of the book moves in cohorts of 50 to 100.
What if we stop?
You keep the environment, your merchants and your share on the merchants you boarded, and we won't solicit them. Each merchant account is in the merchant's own name, and stored cards and records move as tokens and exports. The wind-down terms are in the partner agreement.
Put your brand on it
Bring the size of your book and the name of your processor. We bring the environment, the help center and the numbers.
305-954-7362 · [email protected]