Partner cohort 2027 · by invitation
Turn your niche software into the all-in-one platform for your vertical.
You built the tool your industry cannot run without. We add everything around it — CRM, booking, marketing, automation, AI and payments — under your brand, and share the processing margin with you. No second engineering team.
Keep your product and brandShare of the processing marginShare of software revenueLive in 6–12 weeks
Scenarios on this page are illustrative.
Yours
Your tool, the front door
Added
CRM, marketing, AI, payments
Shared
Processing margin, one statement
YT
Your toolStill the front door and the system of record for what it does
YoursCR
CRM, booking, marketingEvery record, calendar and campaign, inside your brand
AddedAI
AI assistantAnswers, books, chases invoices, builds workflows
AddedPY
PaymentsCards, ACH, invoices, card on file on our rails; margin shared
SharedSW
Software subscriptionsYour Pro tier at your price; we onboard and support under your name
SharedIllustrative.
Why point solutions get replaced
Your customers love your tool. They still run the business on ten others.
A great niche product solves one job. The all-in-one suites win the rest of the day, and once a customer's CRM, marketing and money live elsewhere, your tool is the next subscription they question.
Your product today
One job, done well
Customers export your data into a CRM, an email tool and a scheduler
Payments run through Stripe Connect, and you earn only what you add yourself
Revenue is one subscription line, capped by what one feature is worth
An all-in-one suite ships a "good enough" copy of your feature and bundles it
Building the rest yourself costs a second engineering team and years
Paired with Merch FinTech
The operating system for your vertical
Your tool is the front door and the system of record for what it does; everything else runs inside your brand
Payments move to our rails and you earn a published share of the processing margin on every customer you bring
A Pro tier appears in your price list — CRM, marketing, automation and AI — and you share in the software revenue
The AI assistant speaks your vertical, configured for the jobs your customers do in your tool
We onboard and support your customers under your name
The suites can copy your feature. They cannot copy a partner who shares the margin and does the work.
How pairing works
Four steps from point solution to platform
We built this for our own vertical brands; pairing reuses the same editions, rails and playbook with your product in front.
1
Map the verticalWe sit with your team and your best customers and build a vertical edition around your tool: pipelines, calendars, forms, automations, the AI playbook.2
IntegrateSingle sign-on from your app, two-way sync for contacts and bookings, payments through our gateway. Your tool stays the system of record.3
Launch as your Pro tierYour brand, your price, your customers. We run onboarding, migration and support; your pricing page gets a Pro column.4
Share the revenueA share of the processing margin and of the software subscriptions, paid monthly with a per-customer statement and a quarterly true-up.What you get
A platform, a payments stack and a team — without hiring any of it
The full suite under your brandCRM, pipelines, booking, email, SMS, WhatsApp, websites, funnels, forms, reviews, invoicing, memberships, reporting.
An AI assistant for your verticalReceptionist, follow-up and workflow builder, configured for the jobs your customers do in your tool.
The payments stackCards, ACH at a flat per-item fee, invoices, card on file, dual pricing where state law allows. Underwriting, settlement and risk are carried by our sponsor-bank processing partner; we board, support and report.
Support, white-labeledTier one for the suite is us; your tool stays yours; sync issues go to our build team.
A vertical edition you co-ownYours to sell for the life of the agreement, with exclusivity available to committed partners.
Two new revenue linesSoftware you did not build and margin you used to give away, on one statement.
Who this is for
Niche software with a loyal base and money moving around it
A loyal base in one vertical, meaningful payment volume moving through or around your product, and customers running the rest of the business on other tools. The 2027 cohort is by invitation.
Booking & facility marketplacesCourt, field, room and studio booking tools whose facilities run memberships, leagues and POS elsewhere.Pair it →Registration & intake toolsCamp, school, program and clinic registration apps whose customers chase payments by hand.Pair it →Scheduling & lesson appsTutoring, music, coaching and class schedulers that stop at the calendar.Pair it →Giving, events & ticketingDonation pages, dinner and journal tools, raffle and seating apps for nonprofits.Pair it →Estimating & quoting toolsTrade calculators, proposal builders and quote apps for contractors.Pair it →Ordering, check-in & membership appsOrdering, canteen and scrip apps, gym check-in and membership tools with a reader bolted on.Pair it →
Illustrative scenario — not a client result. A court-booking marketplace lists thousands of facilities and moves their payments through Stripe Connect, earning little on them. Paired with us, the facilities are offered facility software — memberships, leagues, POS, marketing — as the marketplace's Pro tier, with payments on our rails. The marketplace earns on software it did not build and margin it used to give away.
The economics
How the share is structured
The structure is published here; your schedule comes with our term sheet once we have seen your volume.
- Processing: a revenue share on the processing margin of every customer you bring, tiered by the volume you board, with a floor we retain for gateway, risk and support.
- Software: a share of the subscriptions sold to your base, at the price you set for your Pro tier.
- Statement: per customer, monthly, with a quarterly true-up. Exclusivity earns the top tier.
- Boarding: each of your customers completes a short merchant application; approvals typically take a few business days; we pre-fill it from your data.
- What it costs you: an integration sprint, a launch plan and co-marketing. We carry onboarding, support and the platform.
Deal terms
What the pairing agreement says
- A multi-year term; your product, brand and customer data stay yours.
- Exclusivity on your customers' new payments; vertical exclusivity for the edition is available to partners who commit to a launch plan and adoption targets, and earns the top tier.
- If we part ways you may take your customers to a new processor with our cooperation (token export) and the share ends, or they stay and the share continues — your choice, written into the agreement. We do not market our own editions to customers you board.
- Underwriting, settlement and risk are carried by our sponsor-bank processing partner; we board, support and report. Quarterly business review and co-marketing rights.
FAQ
Questions software founders ask
Do we have to rebuild or give up our product?
No. Your tool stays the system of record for what it does and keeps its name. We add the rest of the business around it, under your brand, and move the payments onto our rails.
What do we earn?
A revenue share on the processing margin of every customer you bring, tiered by the volume you board, with a floor we retain for gateway, risk and support, a quarterly true-up and a per-customer statement, plus a share of the software subscriptions sold to your base. Exclusivity earns the top tier. Your schedule comes with our term sheet once we have seen your volume.
How long does pairing take?
Six to twelve weeks from signing to a launched Pro tier: two to three weeks to map the vertical and build the edition, three to six weeks to integrate and migrate payments, then a parallel run before cut-over.
Will you build the same edition for our competitor?
Vertical exclusivity is available to partners who commit to a launch plan and an adoption target, and it earns the top share tier. The terms are set in the partner agreement.
Who is this for, and when?
Niche software with a loyal base in one vertical, meaningful payment volume moving through or around the product, and customers who run their business on several other tools. The 2027 partner cohort is by invitation; smaller companies start with the ISV referral track and pair later.
Bring the tool. We bring the rest of the platform.
Tell us what you built and who uses it. We come back with a pairing plan and your term sheet.
305-954-7362 · [email protected]